14 Guidelines for Creating Great Headlines and Web Copy
Updated: 2012-09-29 18:20:38
Smiley Cat Weblog Web design thoughts and . commentary Home About Portfolio Elements of Design Contact 29 Sep 2012 14 Guidelines for Creating Great Headlines and Web Copy A lot is written about writing for the web . Which is why I was so drawn to this article by the B2B Inbound blog on How to Create Effective Headlines and Web Copy The collection of guidelines they pull together are easy to scan and take on-board , and are very sharable with coworkers and clients alike . Here is a summary of the guidelines click through to read the details for : each Cut Cut Cut Make the copy scan-able Write how you'd talk on the phone Layer your information in a bite , snack , meal format Communicate one central theme or idea centered around one primary keyword per page Create content for your customers ,